The Visionaries: How a Forgotten Coast Became a Dream

The coast that no one wanted became the epicentre of Mediterranean luxury — with a story woven between diplomacy, adventure and fate. Before the glitter of international fame, before yachts filled Porto Cervo’s marina and celebrities danced until dawn — the northeastern coast of Sardinia was wild and forgotten. The locals called it Monti di…

The extraordinary birth of the Costa Smeralda begins with an idea that changed Sardinia forever. In the late 1950s, Sardinia’s northeastern coast was considered inhospitable. The land was wild, rocky, and seemingly cursed by history: malarial swamps, harsh winters, and a lack of infrastructure made it unattractive even to locals. Fields close to the sea…